The Brief is to create a digital publishing solution for the flagship store of one of three clients -
Adidas
Urban Outfitter
Alexander McQueen
Being familiar with all three of them I knew adidas was more suited to me from the start, so I immediately chose to go with them.
Adidas have a strong presence in popular culture, sport, fashion and social networking, and they bring in fresh new endorsements from athletes and celebrities alike to keep their image fresh, while still staying true to their heritage and ideals.
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