Some of the more prevalent trends in the experimental side of digital publishing are really pushing the limits of what technology can do, and its integration within a physical environment makes it all the more engaging for consumers.
One of the best examples of new technology is projection mapping.
In its simplest form, projection mapping is using a 2d projection on a 3d plane and making it align perfectly, this can achieve stunning and surreal results.
This is one of the best examples I have found of projection mapping, where a completely whitened room is transformed into different environments (this is only one of three videos) to advertise Sony PS3's movie streaming service.
Not only is the room amazingly mapped out, the perspective of the environments changes with the positioning of the camera in real time, so it never seems distorted.
This technology, although still in its infancy, has managed to bridge gaps between the physical and virtual landscapes, Animation and video are no longer limited to a 2D surface.
Another example of this brings more to the table with projection mapping, this video shows and example of a projection mapped building and a motion captured actor acting withing the mapped space all in real time. This means that for every time this show is done there will be a slightly different performance as well as different interactions with the audience.
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